Discerno

AI Audits

Workflow Automation

DiscernoYour AI Transformation Partner.

We help companies identify AI opportunities that will actually transform their business, then we build it, deploy it, and train your team to use it.

Discovery Call
Engagements
Audit · Build · Maintain
Typical ROI
Under 45 days
Availability
2 slots per quarter

The reality

The cost of waiting

AI is no longer an experiment; it is how work gets done. Companies building it into their core workflows are compounding an advantage in cost, speed, and decision quality that late movers will struggle to close. We help you build that advantage now.

discerno · operations audit

Discerno CLI session: $ discerno audit --scope operations. ◆ 42 workflows scanned. ✔ 7 automation candidates found. $ discerno deploy call-review. ✔ Agent live · 1,000s of calls/mo reviewed. ◆ 4 hours per day saved

Our methodology

The framework

01

Discovery

Audit

We conduct a function-by-function operational review to identify where AI can remove friction, eliminate waste, and unlock measurable gains across cost, speed, and decision-quality. Each opportunity is pressure-tested against real economics — not technical novelty.

02

Execution

Build

We don't just deploy software; we re-engineer operations. We align your processes and people with autonomous systems to ensure lasting adoption and true organizational change. This is about removing operational inefficiencies and transforming the way you work.

03

Evolution

Maintain

Continuous optimization and model fine-tuning. We ensure your systems evolve alongside the rapid pace of global AI advancement, ensuring you maintain a competitive edge.

Deployed systems

Operational success

01

E-learning Sector

Sales call review agent

Deployed an AI agent to autonomously review thousands of hours of call transcripts, identify patterns and weak spots in the sales process, then deliver actionable feedback to the salesperson in accordance with the team's own frameworks and training.

30.8X return

02

Digital Marketing Agency

GTM signal intelligence agent

Deployed a social listening agent capable of identifying buying-intent by tracking relevant discussions on social platforms, and routinely scraping engagement to build high-intent lead lists.

2.2X email reply rate

03

Sales Department

Automated CRM workflow

Implemented a CRM synchronisation pipeline to autonomously extract intelligence from sales calls and update deal stage, account details, and notes in the CRM accordingly.

16 hrs/week saved

04

Ornithological Charity

Topic modelling engine

Developed a system to process millions of bird-sighting submissions, applying topic modelling to accurately track seasonal migration patterns of specific species of birds, replacing hours of manual paper work.

10.4M submissions processed

05

Outbound Agency

Lead scoring pipeline

Implemented a robust lead scoring and qualification system capable of researching thousands of leads using OSINT techniques, assigning an ICP score, and routing each lead according to priority.

1000+ hours saved

Founder-led

Built by an operator

I've spent more than a decade moving between writing software and running the businesses built around it. My first work with machine learning goes back to the word2vec era; since then, I've watched the technology move from a specialist discipline to something every company is expected to understand. I've also learned the operator's side first-hand—growing products to thousands of users and, eventually, exiting a SaaS business. Those experiences left me with a practical sense of where AI creates leverage, and where human judgement still matters more.

Discerno grew out of that perspective. I work closely with teams to understand how knowledge moves, where work gets stuck, and which problems are actually worth solving. The result is solutions grounded in sound engineering, designed to become part of how the business runs.

William Paul

Founder & Principal Consultant, Discerno

Ready to deploy?

Future proof your work

Don't get left behind. Schedule your initial discovery audit today.

Schedule a discovery call with the founder